Giordano Celebrates 25th Anniversary with Circus-Themed Concert

Giordano Celebrates 25th Anniversary with Circus-Themed Concert

Giordano filled Eastwood City with colorful booths and a huge circus tent in celebration of 25 years of fun and fashion. That’s 25 years of dressing us up and making me more visually appealing.

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Before the fashion show, attendees were amazed with the breathtaking performances and colorful production numbers. Too bad my camera broke and was not able to capture the other performances.

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Other activities on-the-ground included fortune-telling and mechanical bull riding which are reminiscent of the circuses of old. Guests also enjoyed performances by classic circus characters such as clowns, mimes, stilt walkers, magicians, lion man, uni-cyclists, and many more.

It’s getting hot in here. #GiordanoCircusParty @GiordanoPh

A video posted by Ryan San Juan (@ryansanjuan) on


Come nightfall, Giordano showcased its 2014 Fall/Winter collection. Classic, perfect-for-the-chilly-weather pieces like oxford shirts, Breton tops, long-sleeved tees, denim, khakis and polos were paraded on the runway and worn by top models Ria Bolivar, Jasmine Maierhofer and Justine Gabionza. Award-winning fashion show director Ogee Atos took the shows reins while stylist Charmaine Palermo and makeup artist Lourd Ramos made up and styled the models.

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The climax of the event was a concert which featured Filipino music icons, including Rico Blanco, Franco and Brownman Revival. Blanco capped off the night with a performance of the crowd pleaser Giordano theme song, ‘World Without Strangers’.

We thank everyone who celebrated this milestone with us. Giordano has evolved so much over the past two decades, and Filipinos have been a huge part of the brand’s success. When Giordano first opened here in the country, we never thought that we would sign on celebrities, much more a song composed by Rico Blanco,” said Larry C. Lim, Giordano Philippines’ CEO and President.

We look forward to the next two decades and more, and our customers can expect more timeless and classic pieces from us in our future collections,” he said.

Check more photos from the event here – Giordano Circus Album

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