As the holiday season approaches, Filipinos are gearing up for travel adventures near and far. A recent Visa survey reveals that most travelers prioritize new experiences and leisure activities, with Singapore, Hong Kong, and Japan topping the list of preferred destinations.
Shifting Travel Trends
- Experience-Driven Travel: Filipinos are seeking more than just sightseeing. They want to immerse themselves in local culture, savor delicious cuisine, and indulge in retail therapy.
- Growing Popularity of Southeast Asia: Singapore, Hong Kong, and Japan remain top choices for Filipino travelers due to their proximity, diverse attractions, and shopping opportunities.
- Domestic Tourism Boom: The Philippines itself is also seeing a surge in inbound tourism, with international visitors increasing by 10.14% from January to August 2024.
Visa’s Role in Boosting Tourism
Visa is committed to supporting the growth of tourism in the Philippines. They’re working to make payments more convenient for both domestic and international travelers by:
- Expanding contactless payment options: Encouraging the use of mobile wallets and tap-to-pay cards.
- Supporting small businesses: Providing tools and resources to help SMEs accept digital payments.
- Partnering with tourism organizations: Collaborating with organizations like the Pacific Asia Travel Association to promote digital skills and best practices in the tourism industry.
Payment Preferences: A Blend of Old and New
While contactless payments are gaining popularity, cash still holds its ground. 71% of Filipino travelers prefer to carry cash as a backup, especially in areas with limited digital payment infrastructure. This shows that a hybrid approach to payments is still preferred by many.
As Filipinos embrace the holiday season, their travel preferences and payment habits are evolving. The demand for experience-driven travel and the growing acceptance of contactless payments highlight the dynamic nature of the tourism industry. Visa’s commitment to supporting both travelers and businesses is crucial in driving the growth of tourism in the Philippines.
