John Lloyd Cruz, one of the greatest actors of the new generation, has officially been introduced as the new endorser of Great Taste Coffee. In its Choose to Be Great media event hosted by my personal favorite, Gelli Victor, Great Taste introduced John Lloyd Cruz as its newest brand endorser.
During the coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness. Guests were tweeting about “How Do You Choose To Be Great?” and they all got inspiring answers.
“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.
At the event, media guests were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness.
Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.