Art Fair Philippines 2024, the Philippines’ premier platform for modern and contemporary art, transformed The Link in Makati City into a vibrant hub of artistic expression. LG Electronics, recognized for its groundbreaking display technologies, played a pivotal role in this prestigious event, reaffirming its commitment to fostering the arts.
From February 16 to 18, attendees embarked on an immersive journey where technology and creativity converged. Art enthusiasts marveled at artworks by Eugenio Ampudia and Alvin Zafra displayed on LG’s state-of-the-art QNED and OLED screens, renowned for their unparalleled visual fidelity. This collaboration highlighted LG’s dedication to bridging the gap between traditional and digital art forms, ensuring the artists’ visions were meticulously reproduced.
LG’s QNED and OLED Technologies Redefine the Art Viewing Experience
LG’s cutting-edge display technologies revolutionized the way art was experienced at the fair. The QNED screens, featuring a blend of Quantum Dot and NanoCell technology, boasted Mini LED backlighting for vivid colors, deep blacks, and exceptional contrast. The α9 Gen5 AI Processor 8K further enhanced the viewing experience with razor-sharp, lifelike images.
LG’s OLED evo screens took visuals to new heights with self-lit pixels, delivering perfect blacks and infinite contrast, ensuring every artwork was showcased in its truest form. The α9 Gen 5 AI processor and Brightness Booster amplified luminance, while Dynamic Tone Mapping Pro meticulously adjusted tones for unparalleled HDR.
A Platform for Digital Art Innovation
The 7th floor of the fair served as a dynamic showcase for digital, crypto, and new media artworks displayed on massive LG QNED and OLED screens. This dedicated section, ArtFairPH/Projects, offered a platform for discovery and exploration, featuring works by both local and international artists. LG’s innovative screens, with their versatility for vertical installation, perfectly catered to the unique formats of contemporary digital art.
Beyond Visuals: LG Supports Education and Film
LG’s commitment extended beyond visual art displays. The Talks section, known for fostering dialogue and expanding art appreciation, utilized LG OLED screens, enhancing presentations and discussions with their superior picture quality. Similarly, the “speakeasy” area, NO SHOWING, spearheaded by filmmaker Moira Lang, employed LG OLED TVs to deliver exceptional viewing experiences that complemented the artistic and narrative depth of the discussions.
LG: A Champion of Creativity and Innovation
LG’s participation in Art Fair Philippines 2024 exemplified the brand’s belief in the transformative power of art and technology. “Our partnership with Art Fair Philippines is rooted in a shared vision to push the boundaries of creativity and innovation,” stated LG PH Managing Director Nakhyun Seong. “By integrating our advanced display technologies into this celebrated event, we aim to create unforgettable experiences for art enthusiasts and introduce new dimensions to viewing and appreciating art.”
As Art Fair Philippines 2024 concluded, LG Electronics stood proudly as a partner in showcasing the best of Philippine modern and contemporary art. The fair served as a testament to the powerful synergy between artistic brilliance and technological prowess, marking a significant milestone in the country’s flourishing art scene.
