Much of OPPO’s promotional activities have been anchored in co-branding with different institutions from different fields, such as entertainment, fashion, and sports. In 2015, OPPO partnered with FC Barcelona in order to achieve a stronger global presence. OPPO Philippines has only been in the market for two years, but have been relentless in establishing strategic partnerships with other brands.
Locally, OPPO Philippines has been tapping the basketball community, and after a successful partnership with the FIBA 2014, the electronics giant have once again made another big splash as they have been named as the title sponsor of the PBA Commissioner’s Cup. This year’s tournament will then be called as the OPPO PBA Commissioner’s Cup.
The partnership is good for the entire season from February to May. The strategic tie-up is aimed at boosting OPPO’s local presence and building stronger affinity with the local basketball community, which will be achieved through a mix of on-ground and on-screen media values. This would include advertisements, merchandise, product placements, online and offline engagement, and OPPO’s very own branded segment.
With a diverse set of promotional activities, OPPO Phillippines is on its way to securing a stronger foothold in the local electronics market.