We love celebrating national pride espcially those who have been recognized globally. Our toughness was the inspiration behind G-Shock’s Design the National G-Shock contest in search of the Pambansang G-Shock.
G-Shock watches are designed to be gritty and tough which with its “Tripple 10” concept – a watch with 10-meter free-fall endurance, 10-bar water resistance, 10-year battery life, and forged to withstand mechanical shock and vibration of sports, military, and high impact outdoor activities. Just like the Filipino spirit.
G-Shock received over a 1,200 entries nationwide all of them sought to create and represent an authentic Filipino watch strap that invoked a strong sense of nationalism and indomitable spirit. The contest started in January and each of them vying to have their designed named as the Pambansang G-Shock.
The grand prize winner, Dylan Dylanco, drew her inspiration from the enclaves of the northern Ifugaos to the southern tribes of the Moros, where the use of ethnic patterns is seen as a symbol of bravery. Elaborate tattoos, voluntary cicatrices (scarification), and intricate traditional weaves alluded to the wearer’s toughness, courage, and status in ancestral warrior society.
Dylanco used the indigenous, symmetrical weaves in bright, bold, and contrasting colors fused together with elements of the Philippine flag – three stars and the sun – to arrive at her winning entry.
“My design is entitled ‘Habi’, which is an old weaving technique our ancestors used to create art and basic supplies,” said Dylanco. “I hope that my design will remind Filipinos of the Philippines, no matter where they are.”
I personally love her entry, her design deserves to be called the Pambansang G-Shock. Just once glance on the watch will tell you that it’s Filipino. Its design went beyond three stars and the sun, it went deep into the heart of our culture, our ancestry.
The amalgamation of design elements is now the new National G-Shock watch– a totem that epitomizes both the tradition of toughness of the iconic G-Shock line and the resilience of the Filipino people.
The National G-Shock Watch is also the first limited edition, Philippine-designed watch which will only be available locally.
“The most prolific warriors in history have always been celebrated in symbolisms, song, and vestment. And in traditional tapestry weaves, every weave tells a story,” said International Sales for Timepiece Overseas Marketing and Sales Division Casio Computer Co. LTD sales manager Mr. Masaki Obu. “I believe we have successfully captured the Filipino soul in Design the National G-Shock contest.”
“The National G-Shock Watch is the embodiment of the Filipino as a tough people.”
The winning design was announced during the grand launch at G-Shock’s flagship store at Ayala Vertis North on July 5 and was graced by various media personalities. A total of only 200 pieces will be available to the public at G-SHOCK stores from July 6, 2018 for P9,995 each.