SMAC has made a significant contribution to Globe’s Hapag Movement, donating a substantial Php 14.93 million to combat involuntary hunger in the Philippines. This marks the largest single corporate donation to the program, which aims to provide supplemental feeding and livelihood training to 100,000 Filipino families.
SMAC members can contribute to the Hapag Movement by purchasing SMAC kits and donating their points from eligible purchases at SM Store and other SM retail partners. The funds raised are then distributed to key organizations like the Ayala Foundation, Tzu Chi Foundation, the United Nations World Food Programme, and World Vision to implement programs that address hunger and poverty.
“We are deeply grateful to our partners for closely working with us on this life-changing initiative. Together, we are creating a meaningful shift in consumer behavior, where Filipino shoppers are inspired to consider not only their personal needs but also the collective well-being,” said Yaracel S. Macalindong, VP for Sales and Marketing, SMAC.
The growing success of the partnership also reflects the importance of corporate collaboration in addressing social issues.
“Our partnership with SMAC is a testament to the power of collective action. Seeing the impact of the Hapag Movement firsthand among families we have supported so far is truly inspiring. We are incredibly grateful for this substantial donation from SMAC, which will help us expand our reach and provide vital support to families whose lives we have yet to touch,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer.
“SMAC’s partnership with Globe through The Hapag Movement has created valuable opportunities for our members to engage in meaningful contributions. It enables them to actively give back to their communities and make a lasting, positive impact on the lives of others. This collaboration empowers members to be part of something greater, fostering a sense of purpose and social responsibility,” said Kevin Hartigan-Go, Chief Operating Officer of Digital Advantage Corp (DAC).
“This partnership goes beyond seasonal efforts, providing sustainable support to families. By helping stave off involuntary hunger and enabling households to improve their livelihood, we’re building a foundation for lasting change. We are excited to continue this work and invite other organizations to collaborate with us so that together, we can make a difference,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.
Looking ahead to their third fundraising round in December, SMAC and the Hapag Movement are creating more opportunities for Filipino shoppers to transform their purchases into acts of kindness and community support.
Impact of the Partnership
- Feeding Families: The Hapag Movement has provided meals to over 154,000 family members.
- Empowering Communities: 2,784 families have received livelihood training, with many successfully starting their own businesses.
- Creating a Culture of Giving: SMAC and Globe are encouraging more companies to join the fight against hunger and contribute to sustainable community development.
SMAC’s first partnership with the Hapag Movement in 2022 raised Php 5.5 million, benefiting 55,000 individuals and counting. Year 2 received a boost from the participation of 13 different brands apart from SMAC: SM Appliance Center, SM Beauty, SM Fashion, The Body Shop, Crate & Barrel, ECCO, Forever 21, Kultura, Levi’s, Our Home, Simply Shoes, Sports Central, and Surplus. This alongside the doubled online engagement for last holiday’s campaign significantly increased the funds gathered for the cause.
Join the Movement
Learn more about the Hapag Movement and how you can get involved on the Globe website. Together, we can make a difference.
