PLDT’s mobile arm, Smart Communications (Smart), and its value brand TNT, emerged victorious at the recent Kidlat Awards 2024, a prestigious recognition for the country’s most creative advertising campaigns. The awards highlight the talent and collaboration behind these innovative efforts.
Award-Winning Campaigns
Smart and TNT, together with their agency partners, bagged a total of five awards across various categories:
- TNT’s SIM Registration Film: A gold award under Classic Creativity and a silver award under Creativity in Engagement for both the film itself and its public relations execution (partner: GIGIL)
- Smart MOA Ball Installation: A bronze award under Creativity in Engagement for the larger-than-life installation promoting the 2023 FIBA Basketball World Cup (partner: GIGIL)
- TNT’s Petmaloop Challenge: Two bronze awards under Creativity in Engagement – Influencer and Creative in Engagement – Brand Experience for the world record-setting livestream adventure (partner: Ace Saatchi & Saatchi)
Celebrating Collaboration and Customer Focus
“These awards are a testament to the creativity, hard work, and teamwork of our internal teams and agency partners,” shared Lloyd R. Manaloto, Head of Prepaid at Smart.
Erika Apostol, Head of TNT, echoed this sentiment, dedicating the wins “to all our customers, who always inspire us to come up with meaningful and creative ways to engage them powered by our superior mobile network.”
A Legacy of Award-Winning Campaigns
The Kidlat Awards recognition adds to Smart and TNT’s growing collection of local and international accolades for their memorable and impactful campaigns.
Previous Wins
- Smart’s MOA Ball installation garnered a bronze award at the 2023 CLIO Sports Awards and was recognized as Best Outdoor Ad by Bestads.com.
- TNT’s SIM Registration campaign, known for its viral success, has also been recognized at AdFest 2024, Boomerang 2023 Awards, and Korea’s MAD Stars 2023.
- TNT’s Petmaloop Challenge secured a Guinness World Record for the longest travel livestream.
