Xiaomi 12 Series’ unique approach to photography is one the best in its category. From capturing great moments to documenting extraordinary places and creatures, to celebrating the ordinary in daily life, they have been able to capture emotional moments that are all too often fleeting.
In celebration of the people, lives and cultures in Southeast Asia, Xiaomi brings together four visual storytellers across Southeast Asia to share their passions and stories with the latest Xiaomi 12 Series.
The ‘Proactive Action’ campaign is produced by National Geographic Creative Works for Xiaomi and joining the list of photographers are:
- Gab Mejia from the Philippines
- Annice Lyn from Malaysia
- Sirachai “Shin” Arunrugstichai from Thailand
- Linh Pham from Vietnam
We are excited to be collaborating with National Geographic Creative Works on this campaign as we celebrate the people, lives and cultures in Southeast Asia. Dubbed as the premium flagship of Xiaomi, Xiaomi 12 Pro can beautifully capture the visual stories of each explorer that will be a part of this campaign with its pro-grade triple 50MP camera array, complemented with Xiaomi’s advanced AI algorithm. We look forward to seeing how the featured National Geographic Photographers will master every scene.” – KM Leong, General Manager for Southeast Asia of Xiaomi International.
Gab embarks on a journey to document the cultural and natural aspects of the Mountain People of the Cordilleras (the highest mountain range in the Northern Philippines), as well as to highlight the theme and importance of cultural and natural heritage preservation.
Annice documents the work of the Wayang Kulit master, traditionally known as puppet shadow-play. Capturing behind-the-scenes moments of the tradition, the craftsmanship of making the various puppets, and the performances. Annice hopes to share the social and cultural importance of bringing families and communities together raising awareness of this art form, whilst preserving it for the future generations to come.
Linh gets to know Ho Chi Minh City’s cultural riches by exploring its hidden corners not found in travel guides. Using his senses and keen eye to look beyond the mundane, Linh ventures through an unnamed coffee shop under the bridge, a museum with million-year-old specimens, a charming neighbourhood blended with Vietnamese and Chinese heritage, and a peaceful fishing island with the hope to preserve the city’s legacy and share it with the world.
Shin explores one of the largest remaining mangrove forests of eastern Thailand at Prasae Estuary. Capturing the successful results of conservation efforts that prevent the degradation of this natural wonder and head toward the path of recovery. Shin portrays the rich biodiversity of this place while also showing the intertwining relationships between the local community and its rich natural resources.
As part of the campaign, Xiaomi will be holding a photography contest called Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia for those who want to showcase their skills and share the fascinating parts of their lives and culture.
The photo contest runs from May 14 until June 14, 2022, and is open to individuals who own a Redmi or Xiaomi phone. Participants are encouraged to take the best photos that represent the theme.
Aside from being named a Xiaomi Photography Ambassador, the grand prize winner will also take home a Xiaomi Smart Package:
- Mi TV P1 55″
- Mi Soundbar
- Xiaomi Watch S1
- Mi Standing Fan 2
Four consolation prize winners will be named and will take home Xiaomi Buds 3. Winners will be announced on June 17, 2022.
Learning to Master Every Scene from the Masters
Xiaomi will also host a free photography masterclass featuring National Geography Photographer Gab Mejia which will be held at the Masungi Georeserve on May 14, 2022. Gab Mejia has been using the Xiaomi 12 Pro to take scenic photographs.
Participants of the masterclass also stand a chance to win a Xiaomi Mi-stery Box after the program.
Interested participants may sign up via this link. Qualified participants shall receive the full event details.
For more information on the collaboration with National Geographic and Xiaomi 12 Series, please stay tuned to Xiaomi Philippines Facebook Page.