Following the viral success of their “Closer You & I” music video remake starring DonBelle, Closeup Philippines partnered with acclaimed director Tonette Jadaone to make romantic dreams a reality this Valentine’s Day. The brand orchestrated real-life elevator meet-cutes for everyday people with hidden crushes.
Inspired by the iconic elevator setting of the music video, Closeup selected participants and gave them special makeovers before orchestrating unique encounters with their crushes. Director Tonette Jadaone provided hidden instructions, encouraging participants to overcome hesitation and take bold steps toward connection.
One heartwarming success story featured Ashley and Dan, coworkers who had secret crushes. Through playful dares, like sharing compliments and making close physical gestures, the pair experienced a rom-com-style connection. The experience culminated in a crowded elevator scene mirroring the DonBelle music video. After revealing herself as the mastermind behind their story, Tonette encouraged the couple to share their advice: the risk of missing out on a connection is greater than the fear of rejection.
Here’s the full episode of Closeup’s Valentine’s Day project. Closeup’s commitment to confidence and fresh breath with their Ama-Zinc formula empowers consumers to #DareToGetCloser.
As a bonus, from February 12–16, the first 60 shoppers to purchase P447 worth of Closeup products on Shopee or Lazada will receive a limited-edition DonBelle “Closer You & I” keychain. Celebrate Valentine’s Day and #DareToGetCloser with Closeup!
