Because more and more men are realizing the importance of being presentable and more appealing Watsons has opened a section that’s specially for us and called in MANDATED.
We no longer have to roam around the the grocery looking for what we need because there is a special section just for us. Thanks to Watson’s we can now spend as much time fussing about his face and prepping his appearance as much as it takes a woman to decide what to wear—without shame, without scorn and without stigma.
The launch of Watsons men section was made special with the appearance of the lovely Janeena Chan as their host for the event. We were really spoiled that day.
We usually buy a few items that we believe are necessary like shampoo, deodorant, shaver, shaving cream, aftershave, cologne and hairstyling products so there really isn’t much to choose from.
“The male shopping behavior is such that they don’t go around the store to explore or shop. They directly go to the area where they can get what they want. They want a quick and easy shopping experience,” explains Karen Fabres, Watsons Group Marketing Manager.
Watsons new men section encourages customers, especially the professional kind who must look his dashing best, to look for products that will step up their grooming-maintenance regimen. Plus, it gives another reason to join our girlfriend, wife, or mom shopping for their necessities.
As part of its 175th anniversary celebration, Watsons is giving back to its loyal customers by offering discounts of up to 50% on the following grooming essentials: Nivea Men Whitening Acne Oil Control Facial Scrub 50G, Safeguard Men Sports Energy 2 in 1 Hair + Body Wash 400 ML and Gillette Mach 3 with Nano – Thin Blades Razor. The promo runs until June 22.
Watsons also carries a wide range of items such as Ponds Men, Axe, Old Spice, Vaseline Men, Master, Adidas, Rexona, Nivea, Safeguard and Gillette.
Grooming has never been more de rigeur. After all, a well-maintained appearance goes exceeding well with any stylish outfit, be it in the boardroom, Snapchat or Instagram.