On it’s 10th Anniversary, SM Hypermarket launched SM Master Chefs. From July to September, every week in three months, SM Master Chefs will conduct a marathon of cooking demos that will tour SM Hypermarket branches all over the nation, showcasing innovations in culinary products and cooking aids. Not only will these demos serve as a source of entertainment for the onlookers, but also as a venue of culinary discovery for people who are passionate about cooking.
Last July 7, Master Chef was I was able to witness the cooking demos by SM Master Chefs featuring CDO products at SM Hypermarket, The Block at SM North Edsa. The first dish was the Ulam Burger Fajitas, a CDO Ulam Burger cut into strips wrapped in tortilla like lumpia with grated cheddar cheese, tomato salsa, letuce and garlic mayonaise. Its more like a shawarma. The only way I cook Ulam Burgers is frying and serve it with mushroom gravy.
Then there’s the Tocino Chao Fan with the CDO Young Pork Tocino.
The shoppers are are given a taste of the dishes and some entertainment from the SM HyperMarket employees.
Prizes were also given to lucky 5 people who paid attention to the cooking presentation. A couple of questions were asked and gift packs were given.
Alongside SM Master Chefs Cooking Marathon, two other monumental events will take place. One is the Kitchen Makeover, where five lucky shoppers wilger the chance to have their kitchen redesigned and furnished. This project will be done in partnership with established designers from the Philippine School of Interior Design (PSID).
Last but not the least, SM Hypermarket will also launch a series of Supersized Cook-off events set to make culinary records. St in five different locations, each cook off will feature a regional dish and will be undertaken with the help of the local government units and the community.